#4: Biztalk with Tom Sant

Gerald's guest is Dr. Tom Sant, who went from being an overworked English professor to a global marketing consultant and bestselling author of business books. He talks about his NOSE technique for writing killer proposals, along with his wish-list for business titles that aren't on the shelves yet.

Besides his past professorship, Tom has been a standup comic and a founder of two successful business enterprises. He's been called the world's foremost authority on winning sales proposals and was named one of the top ten sales trainers in the world by Selling Power Magazine. He is the author of three popular business books - the bestselling Persuasive Business Proposals, which was named one of the seven most important sales books of all time by Inc magazine, as well as The Giants of Sales and The Language of Success, all of which were published by the American Management Association.

The episode also has a clip from Gerald's humorous business book, How to Lie with Charts.

 

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GetPublished! Radio Episode 3

Consider the notion that historical fiction is really all about today. The example I’ll use is actually from an opera – Nabucco by Guiseppe Verdi. It’s one of the most beautiful choruses ever composed.

What’s ahead - Our guest for Episode 4 will be Tom Sant, who went from being an overworked English professor to a global marketing consultant. He’ll tell us what’s hot and what’s not in business and how-to books.

(This is the one to share with your thousand closest friends. You may need a tissue or two.)

So get comfortable, or set the pace on that treadmill, or make sure the waiter has your order – we’re going to the opera!

 

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