I've been saying for awhile now that boychik lit is hipper fratire. One reason is because the potential audience is broader. Consider the HBO series Entourage as an example. This show draws not only an audience of young men, but also older men who like to fantasize about being young and on the make again.
I'm just beginning to realize, however, that the audience is even bigger than that. In My Inflatable Friend, unlike either Entourage or the fratire novels, Rollo Hemphill is a lovable loser.
Who loves lovable male losers more than women -- of any age? That material instinct, along with the drive to procreate, is probably the most powerful force on earth!
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